Trusted partner
Sinch aims to be the most trusted partner for intelligent customer communications. We are committed to maintaining platform integrity and supporting our customers in protecting end users from misuse and fraud. By leveraging identity intelligence, machine learning, and verification services, we automatically detect and prevent artificially inflated traffic.
Being a trusted partner means embedding ethical practices and compliance across everything we do. We also work closely with partners throughout our value chain to ensure alignment with Sinch’s values and high standards for environmental, social, and governance (ESG) performance.
Milestones
In 2025, Sinch continued to invest in its enhanced AI-powered fraud detection system. This capability analyzes message context and behavior, rather than just keywords, to identify and block malicious campaigns in real time.
During the year, Sinch launched a new Code of Business Ethics and Conduct and accompanying training. In addition, sustainability was embedded in risk management, policies and procedures. We integrated sustainability risks into our Enterprise Risk Management framework, ensuring ESG factors are evaluated alongside other corporate risks. We also developed a new group-wide Know Your Customer (KYC) Policy to create a unified standard for preventing platform misuse.
Focus ahead
In response to the evolving landscape of threats related to AI and fraud, Sinch continues to invest in infrastructure that anticipates emerging carrier requirements, with a strong focus on proactive prevention. We will enhance platform integrity and trust by fully implementing the new KYC policy and strengthening our anti-fraud capabilities. We will further deepen the commitment to ethical business practices by embedding updated compliance policies and further integrating ESG criteria into supplier due diligence processes.
Targets and progress
Sinch’s performance in this area is tracked through topic-specific sustainability KPIs: information security, privacy, supplier and employee code of conduct.
| KPI | 2025 | 2024 |
|---|---|---|
| Signed Supplier Code of Conduct, or equivalent agreement, with 100% of new suppliers managed by Group Procurement with above 1 MSEK contract value | 57% | New for 2025 |
| 100% of employees trained in anti-corruption | 96% | New for 2025 |
| 100% of employees have read and signed the Code of Business Ethics and Conduct | 99% | 99% |
| 100% of employees have been trained on Information security | 98% | 97% |
| Achieve and maintain compliance with ISO 27001 | Achieved | Achieved |
| 100% of employees have been trained on privacy | 96% | 94% |
