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Empowered people

At Sinch, we foster an inclusive and engaging workplace where employees can thrive and grow by being their authentic selves. Our values-driven culture creates a sense of support, connection, and shared purpose, aligning everyone with the company’s vision.

This foundation strengthens engagement and enables us to operate as One Sinch. We invest in intentional leadership that inspires and empowers high-performing teams, while promoting continuous learning and growth for all employees. 

Milestones

In 2025, Sinch developed Leadership Commitments – value-based expectations of behaviors to guide and strengthen our leadership culture. Simultaneously, the launch of Sinch’s new global HR system and processes has enabled stronger, data-driven people management across the company.

Focus ahead

Sinch will continue building a high-performing culture by investing in leadership capability, setting clear behavioral standards through the Code of Business Ethics and Conduct aligning employee policies globally. This will create a more consistent, collaborative and inclusive experience that strengthens engagement for all employees.

Targets and progress 

  • Target: Incremental year-on-year growth of the engagement score
  • Result 2025: +2 percent growth in employee engagement score compared to 2024 

See Sinch full social data reporting in this year’s annual report

Case

Fostering a culture of well-being at Sinch

Sinch’s “Empowered People” pillar comes alive through company-wide initiatives that promote employee well-being and a positive workplace culture. Thematic months help connect the global workforce, with 2025’s “Bee well together” initiative standing out as an example.

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