Sinch Expands Tier 1 RCS Business Messaging Coverage to Canada, Completing North American Footprint
Atlanta – September 24, 2026. Sinch AB (publ), today announced that it has expanded its direct Rich Communication Services (RCS) Business Messaging connectivity to all major Tier 1 mobile operators in Canada. The expansion extends Sinch’s existing U.S. coverage to complete its Tier 1 RCS Business Messaging footprint across North America, giving businesses a growing opportunity to reach customers with richer, more interactive messaging experiences.
Business RCS messaging is forecast to exceed 200 billion messages globally by 2027, up from 70 billion in 2025, according to Juniper Research. As adoption grows, businesses can use RCS to create more engaging mobile experiences with verified business identities, rich media, interactive buttons and carousels, and two-way conversations for use cases including customer service, appointment booking, order tracking and transactions.
“RCS is becoming an increasingly important way for businesses to connect with customers, but reaching customers consistently across mobile networks has historically meant navigating a fragmented carrier landscape,” said Lodema Steinbach, VP of Product and Carrier Relations. “With direct Tier 1 connectivity now spanning the U.S. and Canada, businesses can use a single communications platform to build engaging customer experiences across North America, while giving consumers a more interactive way to connect with the brands they already know and trust.”
The expanded RCS footprint also creates a foundation for conversational AI and AI-powered customer experiences in the messaging channel. Businesses can combine RCS's interactive capabilities with automated, multi-turn conversations, enabling AI agents to help customers directly within their native messaging experience, from answering questions and providing support to guiding customers through transactions.
Sinch’s direct carrier connectivity simplifies carrier-level requirements, sender verification and network interoperability, giving businesses a more consistent way to build and scale RCS experiences across North America through a single communications platform.
Learn more about Sinch’s RCS Business messaging at https://sinch.com/rcs/.
